Google Search Ads are a form of pay-per-click advertising that appear on Google's search page. Since advertisers only need to pay for the ad once a user clicks on it, pay-per-click ads are essentially risk free.

At VytaMedia, we'll do all the work, so you don't have to. We'll create the ad and link it to keywords relevant to your business to ensure your target audience are the users finding your ad. Google Search Ads can be highly targeted based on location, device, time, and demographics. Google Search Ads are one of the best ways to drive relevant traffic to your website and business to help gain leads or sales.

Search engine optimization (SEO) is the act of making technical and relevant improvements to your website, helping it rank higher on organic Google Search. Ranking high on Google Search results in more clicks and traffic.

At VytaMedia, we'll make improvements and use strategies, such as keyword research, competition analysis, and keyword optimization to help your website gain popularity. SEO is a complex and constantly evolving tool. It requires ongoing effort and expertise to stay ahead of the competition.